Why Individual Clients Boost Your Chances With Companies


Even though the styling industry has been perpetuating this notion that style consultants must work with companies to be successful, there’s sparse information that explains this stance.

I don’t completely agree because not everyone has the experience to work with companies especially as newer style consultants, which is why I recommend starting with individual clients before approaching companies for opportunities.

Start with individual clients

Let’s look at this from a baseball angle. Before an athlete can play in the major leagues, they usually play in the minor leagues first. Up and coming players don’t just spring up from nowhere and start playing with the big guys, no. In the minor leagues, they have time and coaches to develop, refine and expand their talent. They build their capacity, competence, and experience that will allow them to compete in the major leagues eventually.

The same goes for style consultants starting out. You need to focus on the minor leagues first, and these are individual clients. The major leagues are the companies. They are more complex to manage and require a level of expertise to be able to deliver the types of programs to serve them well.

Working with individuals, however, is not as complex. You are working with one person at a time, one consultation at a time. You’re able to focus on them.

The process is easier because you’re able to understand one person’s needs, challenges, and desires. At the end of a consultation, you’ll have a deeper understanding and know how to guide them to achieve their goals.

Companies are more complex

With companies, you’re dealing with a legal entity that’s made up of many individuals. You’re dealing with a large group of diverse people from various backgrounds and with different needs. It’s not just one person you’re guiding. You’ll have to figure out each need and juggle them all.

When you don’t have sufficient experience, you can feel overwhelmed and worse still, provide a sub-standard service because you weren’t able to understand and cater to the company’s vision.

As you work with individuals, use that time to develop your business knowledge, so you know how the company makes money, sets strategies and defines a successful training program.

People introduce you to companies

One of the best ways to get opportunities to work with businesses is through your individual clients. If you form relationships with them and learn more about them, you’ll find that more often than not, they are employees in companies. So if you take care of them exceptionally well, they’ll become your best advocate to recommend you to their employer.

Plus, your individual clients help you understand why your services and programs will be valuable. They can tell you how the company makes money and which departments will benefit the most from your programs. They might even be able to introduce you to the people who can hire you for projects.

So during your individual consults always ask them questions about their places of work. The following are few questions that are worth asking:

  • What company do you work for?
  • What is your role or position?
  • How does your role help the company to be successful?
  • Is the company a service company or producer of goods?
  • How long have you worked there?
  • How big is the company’s revenue or employees?
  • Do they conduct business internationally, regionally, or locally?
  • Does the company invest in training and development of employees?
  • What types of training programs are offered?
  • Who decides on the kind of training programs to offer?

Learn as much as you can from your individual clients so that by the time you get an introduction to the person in charge of learning and development in the company, you’ll know the challenges and how you can help solve them. You’ll be able to convey that your primary goal is to make their company even more successful.

As you consult with each person give them your best experience, so they want to introduce you to their employer.  By taking this approach, you’ll be on your way to working with companies.

To discover how to get more individual clients, sign up for my 8 Simple Steps for Stylists To Get More Clients.

To see how I create fun client experiences, sign up for my free course How To Use 20 Tools Style Pros Must Own.

How to get clients made easy


After numerous inquiries, I’ve decided to bring back the webinar 8 Simple Steps for Stylists To Get Clients. The program includes a useful infographic and handout to help you implement the learning outcomes in your business.

The learning outcomes include:

  • How to identify ideal clients. You have a preferred style transformation you enjoy creating. Discover which individuals are your ideal clients.


    The webinar includes a 10-page handout, including an infographic of strategies to get clients and space for taking notes of how to implement the steps in your business.

  • What services to offer. Experience how to create service programs that your clients want and need.
  • How to charge your worth. Learn how to create programs that allow you to make money doing what you love.
  • How to host a sales call. Gain insights about critical questions you must ask during a sales call to convert prospects into clients.

To accommodate different time zones, the following are the program dates and times:

  • Tuesday, October 11 at 8 PM New York – EST  / 11 AM Sydney – NSW (Wednesday, Oct 12)
  • Thursday, October 13 at 2 PM New York – EST / 7 PM London – BST
  • Monday, October 17 at 8 PM New York – EST / 11 AM Sydney – NSW (Tuesday, Oct 18)
  • Wednesday, October 19 at 2 PM New York – EST / 7 PM London – BST

The webinar will not be recorded. Register ASAP if any of the following comments apply to you:

  • I’m not sure who my ideal client is. I’ll take whoever is willing to pay for my service.
  • I feel overwhelmed at times because I do everything including closet audits, personal shopping, travel packing, wardrobe organization and color analysis. Is it possible to focus on specific services?
  • I can’t charge enough money, so I feel taken for granted. I’m frustrated, and I don’t know what else to do.
  • I’ve given my business card at every networking event you can imagine, but no one ever calls or emails me. I’m on social media, I have a blog, I’ve been on TV and I’ve been in my local paper and I still don’t have enough clients.

The program value is  $297, it comes with a 10-page handout, including an infographic and space for taking notes of how to implement the steps in your business. These resources are included for FREE with the webinar. As this is a limited time promotion, the FREE offer will expire on October 20, 2016.

The program will be a live video webinar and will not be recorded. Your handouts will be distributed via email hours before the webinar begins. The duration is one (1) hour including Q&A. Space is limited.

Follow this link to REGISTER NOW for 8 Simple Steps for Stylists To Get Clients to reserve your spot in this valuable webinar.

I can’t wait to meet you!


How To Get Clients From Networking Events


As an entrepreneur, networking is a crucial part of running your business. You get to meet new people, connections, and prospective clients. However, for a networking event to be a successful endeavor, you need to be strategic about your approach. Before the event, the most important thing you must do is to create a plan.

Where are you going?

First, review a map of where you are going. Where is the networking event being held? Do you know how to get there? Consider if you have a colleague who might want to attend as well. The more, the merrier.

What is the purpose?

Read the promotional materials and take a brief look at the agenda. By reviewing the website or marketing materials, you’ll know the important details like when the event is scheduled to start and how the program of events is supposed to flow.

For example, I have an event coming up, and the audience is comprised mostly of company representatives, business owners, and people of that nature. I’ve already looked at the venue and the flow of the events for the day, and I know how many people will be in attendance.

Since I know all these things already, I can prepare my stories of client testimonials ahead of time and tailor them to connect with the program topic of the event.

Who is going?

Does the program require pre-registration? If so, claim your spot and check who else has registered. By reviewing the list of registered guests, you can assess if your ideal audience will be present. If you’re not familiar with any of the names, check LinkedIn profiles of a few of the registered guests.

Now, don’t just focus on your ideal clients, also consider if potential partners for collaborations will be present. If neither your ideal clients or prospective collaborators will be present, you might want to reconsider going to that event.

What do you want to get out of it?

If you want to get the most out of a networking event, then you must figure out what you’d like to get out of the event. Going in blind or just because is not a smart move; it’s a plan that guarantees you’ll waste time.

Plan ahead and decide on your end goal. Do you want to get individual or company clients? Maybe you’d like to identify an opportunity to collaborate with a make-up artist or a hairstylist. Whatever the goal, get clear on it ahead of time so you can plan accordingly.

How will you present your work in a way that’s relatable?  

Since networking events can be nerve-wrenching especially because people will ask variations of the following questions: What do you do? Where do you work? Why did you decide to become a stylist? Or, what does a stylist do?

Upon hearing any of these questions, you want to have relatable stories ready to go. I’ll give you a few examples.

A human resource [HR] professional that works for a company also works on development challenges of employees. With HR professionals you want to have stories of how you helped a client look and feel confident for a job interview or an important presentation. By presenting yourself as a professional who can fix a development problem for employees, you gain credibility and respect, which are critical for getting hired.

Let’s say you’re going to a conference, a trade show or hosting a booth where you’re the personal stylist being featured to give style advice to the attendees. Events like these are more conducive doing activities instead of networking events where there’s a guest speaker, and the event opens with attendees conversing.

If you’re hosting a booth, then create a relevant experience that’s relatable for attendees. Think of a challenge that they face and that you’ve fixed before and create an activity around it.

For example, maybe most of the attendees are women above 30 years of age. They’re young, fun-loving, they love to eat, and they are super expressive, and you’re going to be giving them style advice.

Think about what challenges women in general face when it comes to style, shopping, their image, and their confidence. One of them could be that they don’t understand their body types. Then create an experience to help them understand their body type and what style of clothes flatters their body type.

When it comes to discussing body types, most women are very sensitive, so you need to make sure you’re telling them that their bodies are beautiful just the way they are and that they should appreciate themselves. Stating comments like this in a loving way and in a manner where they feel appreciated and safe will allow your professionalism to shine through. If you did that and gave them a taste of what working with you feels like, then they’re more likely to be interested in buying your services.

Is it okay to sell all your services at once?

The short answer is no. The mistake that most professionals make is that they try to sell all their services at once. You try to sell a color analysis, a style consult, personal shopping, and everything you offer in a three-minute exchange. Yikes! After a thoughtless service-dump, your listeners can’t remember half the things you said. That’s not an ideal way to approach a potential client; you’ll end up overwhelming them.

Instead, take the time to listen to your new friends. Pay careful attention to your audience’s comments and how they express their style frustrations. Then choose just one service they can relate to and then give them a glimpse of what an experience of working with you looks and feels like. Let them know that you are familiar with their frustrations and that you know how to fix them. They’ll be more likely to ask more questions about your services and be open to considering working with you.

What kinds of questions will help you plan?

To help you be ready to maximize your networking events, here’s a set of questions for you to review:

  • Are the attendees mostly women, men, or an equal mix of both?
  • Which age brackets do most of those attendees lie?
  • What kind of jobs do they have?
  • What types of roles (wife, husband, mother, father, supervisor, volunteer, public speaker, lawyer, accountant, consultant, etc.) do they play in their lives?
  • Are they married or single?
  • Do they have an active lifestyle? Do they play sports?
  • What do they do for fun?

The more you know about the attendees, the better you can plan. Planning based on these questions will help you create stories or activities that your audience can relate to. And if they can relate to your approach to styling, they’re more likely to see the value of your services.

So for the next networking event, plan ahead. Know where you are going, who is going to attend and what you hope to accomplish whether it be getting new clients or collaborations. When you get to the event, be courteous and professional. Try not to come off as pushy or sales-y because no one likes that guy or gal. Most importantly, don’t forget to have fun.

If you gained new tips from this post, then come get even more tips to grow your style consult business. Sign up for 8 Simple Steps for Personal Stylists To Get Clients to get more strategies to grow your business.