It might be the holiday season, but you still have a business to run. You can’t abandon ship because it’s the festive season. You still need to make money, grow your business, and solidify relationships with your clients.
Keep in mind that people buy products or things that will make their lives easier. If you can offer such a service, people will willingly pay for it.
For example, if you hate doing your nails, you go to a nail shop to get them done. It’s easier for you because you just sit there and let the professionals do their work and you don’t have to worry about ruining your manicure as it’s drying.
It’s the same thing with your business. If you can create services that make your clients’ lives easier, they will hire you.
Allow me to share 12 things you can do to make money this holiday season. I’ve organized them into the following 4 buckets:
• Holiday shopping
• Style events
• Return, style, and shop
• Shop for holiday party clothes and accessories
Help your clients shop for their dresses, suits, shoes, accessories, and all essentials for their holiday events. Before their events, ask them if they’ve received invitations for holiday parties. From there, help them decide whether or not they need your assistance in shopping for the clothes and accessories for those parties.
• Shop for gifts and decorations
Some people are too busy to go out and look for gifts for their friends and loved ones. If you can offer such a service to them, it would make their lives a lot easier and they’ll gladly pay for it.
You could also suggest shopping for wardrobe tools for their personal use. This is something that they probably don’t know they need.
You’ll find that some people are clueless when it comes to selecting gifts so you could suggest helping them to find gifts for their loved ones.
Ask them the challenges their family members encounter. That will help you choose gifts on their behalf that will make sense and be appreciated.
• Wrap holiday gifts and presents
Most people hate wrapping gifts because it’s a very tiring process, and it takes so much time. If they can have somebody else do that for them, they’ll pay to have that done.
You could either go to their home and offer them the service if they’ve already bought the gifts. They could also bring the gifts to you, you do all the wrapping, and return it to them.
STYLE FOR EVENTS
• Office, professional association or charity parties
Your clients will get invitations to holiday parties. If you know them well, like what they do for work as well as for fun, then make their life easy by inquiring about their upcoming events.
For example, most of your clients probably work for a company. Chances are the company is going to have some sort of office party. It could be an office party at a special venue, a colleague’s home or at their office.
They could belong to a professional association like The Bar Association, The Medical Association or The Nurses’ Association.
Look at the organizations where they’re a member and identify which ones are going to have a holiday party.
Then, you want to consider charities they support or where they may have a board seat. Those charities may host a holiday party for their patrons just to show their gratitude and appreciation for their contributions.
• Religious and cultural celebrations
Everyone doesn’t celebrate Christmas. Some celebrate Hanukkah and others celebrate Kwanzaa. There are so many other different religious and cultural celebrations that people have so your clients might need help with styling their outfits.
Again, offer your services to come style them for such events.
• New Year’s Eve parties
These are usually big parties. It’s a big deal for most people so they might host a party to celebrate the end of another year as they usher in the new year.
This is one celebration is quite popular everywhere around. Since it’s so common, you can easily offer up your services to style them for their New Year parties.
• Turnover seasonal wardrobe
The weather might change from warm to cool or cool to even colder. When this happens, there’s a need to do a seasonal change in your clients’ wardrobes.
You can offer to do a seasonal turnover in their wardrobe so they have appropriate clothes for the weather.
For example, if you work with people that are going from Fall to Winter, they need heavier weight clothes and layers for the colder weather. You can help them add new seasonal additions to their wardrobe and help them pack up the clothes that are not as warm.
• Travel pack for vacation or holiday trip.
In the United States, most people celebrate Thanksgiving more than they do Christmas. What I find is that many of my clients end up going on a family vacation in December for about 2-3 weeks.
You can offer to do travel packing because a lot of people hate packing. You can help them figure out what to pack as well as what they’re going to wear on each day of their vacation.
• Schedule and coordinate glam squadFor all the events where you will style your clients, some clients might need a glam squad. By that I mean, they might need a hairstylist or makeup artist.
If you can help them coordinate hair and makeup, because it’s one less thing to plan.
If you can include a glam squad in a packaged experience that includes your styling service, that’s a program busy professionals would be willing to purchase.
RETURN, STYLE, AND SHOP
• Process returns and exchange of gifts
From my experience, people have a lot of returns after the holiday season. Sometimes people dislike their gift or it was the wrong size.
When this happens, someone has to return the purchase to a store or post office to mail it back to the seller.
If you can offer to process returns as a service, especially if your clients made the purchases either in cash or online and they just need help managing returns, the service will make their lives easier.
• Conduct a style consult and wardrobe detox
I’m an advocate of offering a style consult and wardrobe detox together because your clients have either gained or lost weight during the holiday season. Some of the clothes in their wardrobe may not fit. In such a case, it’s an opportunity for them to go shopping.
Before you shop, it’s a good idea for you to know what they already own. When you do that, you can come up with a thoughtful, mindful, purposeful shopping list.
Ask them if they are in need of doing a style consult as well as a wardrobe detox so they’re ready to take advantage of the buying opportunities that will come up January.
• Shop and maximize savings in January
January is usually the accounting year-end for most retailers. They line up more sales as possible into December and January to clear out their inventory.
That’s why you see so many massive sales happening from late November through to January. January is also the cheapest month of the calendar year to shop because retailers need to close their books.
If you can help your clients detox their wardrobe and figure out what they need, then you’ll have a very purposeful shopping list that you can use to shop in January to take advantage of all the sales that are happening. Your clients end up maximizing this opportunity to shop and save money in the process.
There you have it. Use these 12 strategies to make money during the holiday season. Pick one or two things out of each of the 4 buckets above and package them into a service you can offer your clients.
Your clientele will influence how to price these experiences. Some clients want education, inspiration, or convenience to make their lives easier and stress less.
Be mindful of your clientele and make your price accessible. Avoid a price point that’s too high. At the same time, you don’t want a price that’s too low, which causes you to short change yourself.
You can also download an infographic, which summarizes the 12 Things You To Make Money During Holiday Season. Good luck!
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