Do These 12 Things To Make Money During The Holiday Season

 

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It might be the holiday season, but you still have a business to run. You can’t abandon ship because it’s the festive season. You still need to make money, grow your business, and solidify relationships with your clients.

Keep in mind that people buy products or things that will make their lives easier. If you can offer such a service, people will willingly pay for it.

For example, if you hate doing your nails, you go to a nail shop to get them done. It’s easier for you because you just sit there and let the professionals do their work and you don’t have to worry about ruining your manicure as it’s drying.

It’s the same thing with your business. If you can create services that make your clients’ lives easier, they will hire you.

Allow me to share 12 things you can do to make money this holiday season. I’ve organized them into the following 4 buckets:

• Holiday shopping
• Style events
• Organization
• Return, style, and shop

 

Do These 12 Things To Make Money During Holiday Season

Click image above to download the infographic

You can also download an infographic, which summarizes the 12 Things You To Make Money During Holiday Season

 

HOLIDAY SHOPPING

• Shop for holiday party clothes and accessories

Help your clients shop for their dresses, suits, shoes, accessories, and all essentials for their holiday events. Before their events, ask them if they’ve received invitations for holiday parties. From there, help them decide whether or not they need your assistance in shopping for the clothes and accessories for those parties.

• Shop for gifts and decorations

Some people are too busy to go out and look for gifts for their friends and loved ones. If you can offer such a service to them, it would make their lives a lot easier and they’ll gladly pay for it.

You could also suggest shopping for wardrobe tools for their personal use. This is something that they probably don’t know they need.

You’ll find that some people are clueless when it comes to selecting gifts so you could suggest helping them to find gifts for their loved ones.

Ask them the challenges their family members encounter. That will help you choose gifts on their behalf that will make sense and be appreciated.

• Wrap holiday gifts and presents

Most people hate wrapping gifts because it’s a very tiring process, and it takes so much time. If they can have somebody else do that for them, they’ll pay to have that done.

You could either go to their home and offer them the service if they’ve already bought the gifts. They could also bring the gifts to you, you do all the wrapping, and return it to them.

STYLE FOR EVENTS

• Office, professional association or charity parties

Your clients will get invitations to holiday parties. If you know them well, like what they do for work as well as for fun, then make their life easy by inquiring about their upcoming events.

For example, most of your clients probably work for a company. Chances are the company is going to have some sort of office party. It could be an office party at a special venue, a colleague’s home or at their office.

They could belong to a professional association like The Bar Association, The Medical Association or The Nurses’ Association.

Look at the organizations where they’re a member and identify which ones are going to have a holiday party.

Then, you want to consider charities they support or where they may have a board seat. Those charities may host a holiday party for their patrons just to show their gratitude and appreciation for their contributions.

• Religious and cultural celebrations

Everyone doesn’t celebrate Christmas. Some celebrate Hanukkah and others celebrate Kwanzaa. There are so many other different religious and cultural celebrations that people have so your clients might need help with styling their outfits.

Again, offer your services to come style them for such events.

• New Year’s Eve parties

These are usually big parties. It’s a big deal for most people so they might host a party to celebrate the end of another year as they usher in the new year.

This is one celebration is quite popular everywhere around. Since it’s so common, you can easily offer up your services to style them for their New Year parties.

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Click image above to download the infographic.

ORGANIZATION 

• Turnover seasonal wardrobe

The weather might change from warm to cool or cool to even colder. When this happens, there’s a need to do a seasonal change in your clients’ wardrobes.

You can offer to do a seasonal turnover in their wardrobe so they have appropriate clothes for the weather.

For example, if you work with people that are going from Fall to Winter, they need heavier weight clothes and layers for the colder weather. You can help them add new seasonal additions to their wardrobe and help them pack up the clothes that are not as warm.

• Travel pack for vacation or holiday trip.

In the United States, most people celebrate Thanksgiving more than they do Christmas. What I find is that many of my clients end up going on a family vacation in December for about 2-3 weeks.

You can offer to do travel packing because a lot of people hate packing. You can help them figure out what to pack as well as what they’re going to wear on each day of their vacation.

• Schedule and coordinate glam squadFor all the events where you will style your clients, some clients might need a glam squad. By that I mean, they might need a hairstylist or makeup artist.

If you can help them coordinate hair and makeup, because it’s one less thing to plan.

If you can include a glam squad in a packaged experience that includes your styling service, that’s a program busy professionals would be willing to purchase.

RETURN, STYLE, AND SHOP

• Process returns and exchange of gifts

From my experience, people have a lot of returns after the holiday season. Sometimes people dislike their gift or it was the wrong size.

When this happens, someone has to return the purchase to a store or post office to mail it back to the seller.

If you can offer to process returns as a service, especially if your clients made the purchases either in cash or online and they just need help managing returns, the service will make their lives easier.

• Conduct a style consult and wardrobe detox

I’m an advocate of offering a style consult and wardrobe detox together because your clients have either gained or lost weight during the holiday season. Some of the clothes in their wardrobe may not fit. In such a case, it’s an opportunity for them to go shopping.

Before you shop, it’s a good idea for you to know what they already own. When you do that, you can come up with a thoughtful, mindful, purposeful shopping list.

Ask them if they are in need of doing a style consult as well as a wardrobe detox so they’re ready to take advantage of the buying opportunities that will come up January.

• Shop and maximize savings in January

January is usually the accounting year-end for most retailers. They line up more sales as possible into December and January to clear out their inventory.

That’s why you see so many massive sales happening from late November through to January. January is also the cheapest month of the calendar year to shop because retailers need to close their books.

If you can help your clients detox their wardrobe and figure out what they need, then you’ll have a very purposeful shopping list that you can use to shop in January to take advantage of all the sales that are happening. Your clients end up maximizing this opportunity to shop and save money in the process.

There you have it. Use these 12 strategies to make money during the holiday season. Pick one or two things out of each of the 4 buckets above and package them into a service you can offer your clients.

Your clientele will influence how to price these experiences. Some clients want education, inspiration, or convenience to make their lives easier and stress less.

Be mindful of your clientele and make your price accessible. Avoid a price point that’s too high. At the same time, you don’t want a price that’s too low, which causes you to short change yourself.

You can also download an infographic, which summarizes the 12 Things You To Make Money During Holiday Season. Good luck!

 

If you find this post useful, get more valuable tips by joining my Facebook group, My Style Coach Biz. 

How To Position Your Business Easily On Social Media

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In my last post, I shared the purpose of social media in your business. By reviewing the leading social media platforms, including Facebook, Twitter, Instagram, and Linkedin, now let’s look at how to position your business easily. Pinterest is more of a search engine like Google, which is why I’ve excluded it from this post.

I don’t want to assume everyone knows what I mean by ‘to position.’ To help you understand, imagine driving on a road when you encounter barricades that inhibit your ability to pass through. The barricades have been arranged or positioned such that you can’t drive through them without damaging the roadblocks and your car.

Similarly, you want to present social posts that make it easy for would-be clients to encounter your business and what you do. Without positioning, they can’t find you, will not know what you do, and are less likely to know why your programs exist.

Facebook

Facebook is good for generating buzz about your business. You can join groups where your audience hangs out or even form your own where you can invite your target audience to join.

In these groups, the best strategy is to position yourself as the go-to expert on anything related to personal style, shopping, what-to-wear, appearing confident, and many other fashion-related topics.

Provide value by writing posts that help or inspire your audience. Comment on people’s updates or pictures. When you comment on someone’s outfit, new hairstyle, or handbag, it makes them feel special especially because you’re an expert. Your feedback will make them feel good.

Most of all, be consistent. If you’re going to post in these groups, have a schedule. If it’s once a week, then post every week. If it’s every day, then do it without fail.

Don’t ever make the mistake of coming off as too sales-y because no one likes that person. In fact, most Facebook groups don’t allow self-promotions or allow it on specific days. So if you’re in a group, check the rules first and follow them before you get kicked out.

My activities on Facebook are primarily within Facebook groups like My Style Pro Biz, which is a closed group I host for style consultants, including wardrobe consultants, personal stylists, and shoppers. I’m also a member of several groups that affiliate with the college where I graduated and other online classes where I’m enrolled.

Regardless of group, be helpful, be respectful, make new connections, network and focus on growing new relationships.

Click the image to join My Style Pro Biz private Facebook group.

Click the image to join My Style Pro Biz, which is a private Facebook group for personal style consultants.

Twitter

Twitter is quite different from Facebook. You’re limited to 140-character tweets so whatever you’re sharing, you need to keep it brief, spread it through a series of tweets, or attach an image.

Be clear on your Twitter profile what you do and include a link to your website or landing page.

You also need to be consistent. Share links to your blog posts, landing page, a guest post you published, or an interview where you were featured. You can share anything really, but keep it within the realm of your business and services.

If someone follows you, follow them back or tweet them a ‘thank you for following me’ or ‘it’s nice to connect with you’ message. Retweet your followers’ tweets and reply to their tweets if you can.

My challenge with Twitter is you have to tweet ALOT to be effective! I’ve seen daily average tweets from 10 to 30 per day. This is especially important because the life-cycle of a tweet is less than 2 minutes. If you’re going to focus on using Twitter, then plan to commit the time to create the volume of necessary tweets.

I link my Instagram to Twitter to keep a steady flow of tweets with content I created. However, it’s more common that I use Twitter to retweet fashion articles, pictures from red carpets, or business building tips from other sources.

Click the image to follow StylistModi on Instagram.

Click the image to follow StylistModi on Instagram.

Instagram

Instagram is the primary social platform I recommend to style professionals. Every style pro should be on Instagram. As an image-based social platform, it’s the perfect place to share your photos or inspirations. It’s also a great platform for you to show yourself living your brand in everyday life. You can do the same with Facebook, but with Instagram, you can be a little bit more curated with what you post. You can share every single step of your outfit ensemble, your love of watches, your new manicure, your shoes, your favorite or dream handbag, and the steps you follow to do your hair or apply your makeup. You can tell many stories on Instagram.

Now just because Instagram is an image-based application doesn’t mean you can’t share helpful tips. Make use of the caption and squeeze in some tips when you can.

Don’t forget your hashtags. With hashtags, you can be more strategic and target them to your audience. For example, I use hashtag ‘pieceofsola’ on all the pictures where I show my outfit. This makes it easier to find my posts.

LinkedIn

LinkedIn is a professional social media platform. It’s mostly a place for business leaders to expand their professional circle and meet potential employees and development resources. It’s also a place for employees to connect with potential employers and career development consultants, including style and executive coaches.

Start by taking the time to understand your audience first. My audience is human resource, talent development, and executive leadership professionals. I used to do posts including videos until I discovered my Linkedin audience didn’t like videos as much as my Facebook or Instagram audience. So now, I focus on writing articles and blog posts.

Since Linkedin is a professional platform, keep your content professional as well. Post helpful articles, share helpful tips about career development, navigating workplace politics, presentation skills, how to dress for specific jobs, and similar topics.

Also, make sure your profile communicates to your target audience. If a potential client lands on your Linkedin profile, they need to feel as though you are talking to them, that you understand their challenges and that you know how to solve them.

Make your content relevant

Here’s an example of how I adapted an experience for all four platforms. While on live TV, I used to post to Facebook, tweet my air-time on Twitter, and post pictures from the studio on Instagram. Although I wouldn’t post anything from the show on Linkedin, the following week I converted the content into an article for my newsletter and Linkedin post. Although it was the same experience, I adapted the presentation for relevance to each audience.

These are the four social platforms where I have a presence and how I position my business using them. To summarize, social media is a great tool to:

  1. Prove that the lights are on in your business;
  2. Humanize and make yourself real and let your clients see that you exist in different lifestyles and experiences;
  3. Maintain consistent communication with your clients and reinforce your brand.

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How To Use Social Media to Support Your Business

When it comes to social media or any kind of marketing, you need to know your audience. I recommend starting where you already have a presence instead of spreading yourself thin. And if you’re not sure where your audience congregates, then go on a scavenger hunt to find where they spend their time online.

For style professionals, social media will support your business in five ways:

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1. Proof that the lights are ‘on.’ 

A constant presence on social media shows the world that you’re open for business. And for prospective clients, it’s a sign you’re accepting new customers.

You might be familiar with the saying, ‘out of sight, out of mind.’ By posting regularly, you prevent your audience from forgetting about you and your business.

Social media is the easiest way to be consistently visible without having to attend any networking event. Even during high season when you’re busy, and your schedule is crazy, find at least 5 or 10 minutes every day to update your social media.

2. It humanizes you.

Every entrepreneur has a professional and personal life. When running consults, your clients see the professional and business-like side of you. They know you as a service provider or their personal style consultant.

But, letting people see your personal life can be great for your business as well. You don’t have to share private information, embarrassing moments, or every single thing you do on a daily basis. It can just be a simple photo of you going to dinner, an outfit you wore to an event, a photo of your cat, or just a fun day out with your family.

These images add another dimension to your existence. You are more than your professional persona. You’re also a fun-loving person who loves to try new restaurants, go to the movies, or read books. It shows another side of you that make you relatable to your clients. It creates opportunities for casual conversations in case your paths cross at the grocery store, hair salon, or post office.

3. Provide consistent communication to reinforce your brand. 

One of my clients once told me they loved how I lived my brand. My brand is all about being you and being expressive, and it shows through the personal images I share on social media. You’ll see it in my athletic-wear or red carpet outfits.

The greatest compliment you can get from your clients is how they’re inspired by how you live your lessons. Your expressions become their inspirations. They will analyze what you wear, how you accessorize, or even how daring you are with your hair color.

4. Show how you navigate style challenges.       

When you’re real, people trust you more! When people trust you, they’re more willing to buy from you and hire your services. So don’t be afraid to be yourself on social media.

Show how you adapt trends. If you use a tailor to alter your clothes, show a before and after and explain why the alterations were necessary. Use it to show how you’re using what you teach.

5. Convey your ‘why.’

One of my favorite books is Start With Why by Simon Sinek. My favorite quote from the book is, “People don’t buy what you do. They buy why you do it.” Use social media to communicate why you became a personal style professional.

Simon Sinek quote from Start With Why

Is it because you love teaching, creating outfits with a twist, getting shopping discounts or love to inspire people like yourself to feel fabulous?

Present your vision and style philosophies. Show them what you believe are possible outcomes from your services.

People like to know that you’re real and have style challenges just like them. Yes, it makes you vulnerable. But, to observe how you navigate and pull yourself together gives your audience hope. Eventually, when they become a client, they’ll trust you and share their challenges with ease.

In my next post, I’ll share how to use social media platforms to position your business.

If you like this post or my business tips, then get my FREE 20 Tools Style Pros Must Own checklist by joining my list. To get the checklist and subscribe click HERE.